A toy company has mistakenly printed the address for a porn website on the packaging of Wicked dolls.

Mattel released dolls of characters played by British actress Cynthia Erivo and US singer Ariana Grande in the film version of the hit Broadway and West End musical.

But instead of featuring an address to the movie’s website, a porn site sharing the name of the movie was printed on the packaging.

That address leads first to a page warning further access is restricted to adults over the age 18, with “explicit” material of a “pornographic nature” ahead.

Mattel said it “deeply regrets” the error, which is “not appropriate for children”, and it had intended to direct customers to the WickedMovie.com page.

“We deeply regret this unfortunate error and are taking immediate action to remedy this,” a statement added.

“Parents are advised that the misprinted, incorrect website is not appropriate for children.

“Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.”

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The film is set for release on 22 November, with a second part scheduled for November next year.