Cotton Traders is giving customers a 24-hour exclusive Black Friday shopping discount to enjoy 24% off all full-priced items – and fans are snapping up pieces from the winter edit curated by Alex Jones.

The BBC One presenter picked a range of stylish autumn and winter wear ideal for cosy night-ins and office days. The Black Friday sale only lasts for 24 hours and shoppers can claim the 24% discount using code QVAA at checkout.

Alex took to Instagram to showcase her autumn collection, looking fabulous as she donned a cream Double Breasted Boucle Jacket over a navy grey crewneck T-shirt paired with black straight-leg jeans.

The jacket’s tweed design and gold buttons lend it an air of luxury, belying its modest £69 price tag but now with the Black Friday discount, you can buy it at £52.44 and it comes with black colour if you prefer to wear dark-colour clothing.

Next, she slipped into a smart-casual ensemble suitable for the office, highlighting a vibrant lilac Wool-Look Coat (£49.40 instead of £65) that promises to brighten any dreary day.

This light-coloured hue is not only on-trend but also crafted from a plush fabric that mimics wool while being easy to care for and machine-washable. It pairs splendidly with black trousers, or for a weekend twist, match it with your favourite jeans and trainers.

And for those who equate all-season weather with trench coats, Alex has included a Mock Suede Trench Coat in her selection, staying true to the season’s classic style. The trench coat is excluded from the Black Friday sale because it’s already been reduced from £59 to £49.

Fans have taken to the internet to express their astonishment at the chic coat. One admirer exclaimed: “Stunning, Alex you look good on all of them but I love the trench coat. Can’t believe the price yet it looks so expensive.”

Another shopper was quick to add: “The trench coat is definitely going in my basket, so versatile and different than the ones on the high street.”

A post by Alex Jones has also drawn attention to a green Striped Pointelle Cardigan (now £30.40, was £40), with one fan stating: “I love the green and brown chunky cardigan. As a librarian it is vital to have one.” Another chimed in: “Love the green cardigan.”

The nostalgic knitwear has become a hot commodity, selling fast online within the last 24 hours. While most pieces are available from size 8 to 22, some shoppers have noted that the fit can vary, with one pointing out: “Nice fabric and styling but very big. I usually wear a size 10, but this coat fits a friend who is size 16.”