Jo Malone London is spreading festive cheer with the launch of its bespoke Christmas 2024 scent, Fir and Artemisia Cologne. This limited-edition fragrance aims to capture the essence of the holiday season and entice shoppers with its unique aroma.

The esteemed brand, revered for its array of seasonal scents and the highly coveted Advent Calendar that sells out swiftly every year, presents its latest offering in time for Yuletide celebrations. Alongside this new cologne, Jo Malone’s Christmas collection boasts an array of enchanting candles and skincare delights designed to pamper consumers throughout the winter festivities.

Promising to offer both ladies and gents a soothing blend of scents, Jo Malone’s Fir and Artemisia Cologne offers top notes of artemisia interlaced with undertones of fir and the warmth of leather, curating an ambience befitting the cold season. Available at £58 for a 30ml bottle and £124 for the more substantial 100ml size, it embraces the charm of wintry comfort.

Embellished with a signature orange ribbon from Jo Malone London, the Fir and Artemisia Cologne males as an ideal Christmas present for perfume fans seeking a touch of luxury beneath their tree.

Online, opinions on the cologne vary among Jo Malone enthusiasts; one raving review on the site exclaims: “I adore this new fragrance it’s wonderful I want to wear it every day I never want to wear anything else ever again although I will because I have lots of Jo Malone.”

Conversely, a less impressed shopper shared their disappointment, commenting: “I was disappointed to not smell fir and leather, rather patchouli and dirt. Really not my cup of tea.”

But a second customer felt differently, stating: “I was disappointed to not smell fir and leather, rather patchouli and dirt. Really not my cup of tea.”

If you’re after a different scent to wear during the festive season, the Ginger Biscuit Cologne (100ml/£124) is worth a try. With notes of ginger, cinnamon, Tonka bean and vanilla, this cologne is a woody, rich scent that will surely delight the senses.

Want to really spoil someone this year? Check out Jo Malone London’s newest beauty advent calendar; it’s already flying off the shelves. The gingerbread-inspired countdown includes everything from timeless fragrances to miniature candles, costing £360. A classic buy at Christmas, this calendar is filled with 25 luxurious buys that any beauty lover will adore.

Meanwhile, Sephora has an impressive range of fragrance gift sets on its website, including the likes of Kayali, Acqua Di Parma and Charlotte Tilbury.