In September, Apple launched its latest smartwatch, introducing the Apple Watch Series 10 alongside a black rendition of the Apple Watch Ultra 2. Each wearable has its own pros and cons, as does the second-gen Apple Watch SE, but the recent introduction of the new wearables also means there are now more Apple Watch models on the market than ever before — and a lot more deals to be had.

But with all of those options, which one should you pick? Generally speaking, you want to buy the newest watch you can afford so that it continues to receive software updates from Apple. The latest update, watchOS 11, launched in September on the Apple Watch Series 6 and newer, ultimately leaving those still using an older Series 4 or Series 5 behind.

Picking up a watch from the latest (or a recent) generation ensures you’re getting a smartwatch with an updated design, a robust number of features, and plenty of sensors. Now, let’s get to the deals.

The Apple Watch Series 10 represents the latest wearable in Apple’s flagship Series lineup. It features the new S10 SiP chip, faster charging, and a wide-angle OLED display that’s brighter, larger, and easier to read than that of previous models. It weighs half as much as the Ultra, too, and is about 30 percent thinner despite its new 42mm and 46mm sizing. Other upgrades include an added depth and water temperature sensor, as well as a new FDA-cleared sleep apnea detection feature, the latter of which is also available on the last-gen Series 9 and Ultra 2.

While the improvements are certainly welcome, the Series 10 isn’t a vast departure from the prior model, the Series 9. That being said, you can already pick up Apple’s latest wearable at Amazon and Walmart in the 42mm sizing with GPS starting at $356.28 (about $43 off). The GPS-equipped model is also on sale at Amazon and Walmart in the 46mm variant for $392 ($37 off), while the LTE models can be had at Amazon starting at $469.36 (about $30 off).

Read our Apple Watch Series 10 review.

In 2023, Apple introduced the Apple Watch Series 9 alongside the second-gen Ultra. It uses Apple’s last-gen S9 SiP chip and a second-gen ultra wideband chip, which allow for onboard Siri processing and precision finding with select iPhone models. It also features a brighter, 2,000-nit display and support for Apple’s nifty “double tap” feature — two minor additions that are also present on the Series 10.

The Series 9 has been out for more than a year, but certain configurations have become increasingly difficult to find with the arrival of Apple’s latest watch. Luckily, the GPS-equipped Series 9 is still on sale at Amazon and Walmart in the 41mm sizing starting at around $299 ($100 off) or in the 45mm configuration at Amazon, Walmart, and Best Buy for around $329 ($100 off). There are also a handful of deals to be had on the LTE models with cellular connectivity, though none of them undercut the current price of the LTE-equipped Series 10 model by much, hence their exclusion here.

Read our Apple Watch Series 9 review.

The Apple Watch SE received a refresh in late 2022. It has the same chipset as the Series 8, which is great, but with fewer sensors, no always-on display, and a slightly outdated design compared to the Series 8 and Series 9. Those omissions might take this out of the running for some people, but it still may be exactly what you’re after. Best of all, it starts at $249 for the 40mm Wi-Fi / GPS model, which is $30 less than the previous generation’s baseline cost. Opting for cellular connectivity bumps the starting price up to $299 for the 40mm size (44mm adds $20 to each configuration).

At the moment, the best deals on the latest Apple Watch SE can be found at Amazon and Walmart, where you can pick the 40mm model with GPS in select styles starting at $189 ($60 off). The 44mm configuration, meanwhile, is available in select styles at Amazon and Walmart starting at $219 ($60 off). If you want the LTE configuration, the 40mm configuration is currently on sale at Walmart for $229 ($70 off), or in the larger 44mm sizing at Walmart for $259 ($70 off), its usual sale price.

Read our Apple Watch SE (second-gen) review.

The latest Apple Watch Ultra launched at $799 in September of last year with GPS and LTE support, much like the original model. The ultra-capable smartwatch has the most features, sensors, and ruggedness of any Apple Watch model available thus far, along with a display that’s 50 percent brighter than the first Ultra. The 49mm smartwatch also packs Apple’s S9 SiP and second-gen ultra wideband chips, just like the Apple Watch Series 9, while maintaining long-lasting battery life, precise GPS tracking, and a bevy of diving-friendly sensors.

In recent months, we saw the Apple Watch Ultra 2 dip to as low as $642 ($157 off) in select configurations. Right now, however, it’s only on sale at Amazon with an Alpine Loop starting at $699.99 (about $99 off), a Trail Loop starting at $758.99 (about $40 off), or an Ocean Band starting at $774 (about $25 off). The Ultra 2 is also on sale at Best Buy for $759.99 (about $39 off), though the current promo only applies to the Trail Loop configurations.

Read our Apple Watch Ultra 2 review.

While all of the Apple Watch models and colorways covered here are encased in aluminum (except the Ultra 2, which has a titanium build), Apple does make a more premium range built out of stainless steel and titanium. These offerings are functionally and aesthetically similar to their aluminum counterparts, with slightly refined colors and finishings — polished for the stainless steel and brushed for the titanium. However, they start at much steeper prices of $699 and above. They, too, can often be found on sale, but they’re never discounted as low as the standard base models, so we don’t include them here.