The Cosmic Watchdog

Amid the rise of digital photography, experts explain returning to the practice of printing physical photographs can help preserve memories and strengthen emotional connections.

Despite nearly half of individuals believing modern technology is gradually erasing old-school photography, a surprising trend has emerged among younger generations.

A recent poll of 2,000 adults revealed that 43% of 18 to 27-year-olds (Gen Z) regularly print their photos, compared to just 5% of Baby Boomers (aged 60-78).

Gen Z prints pictures, on average, four times a year—double that of any other age group. Meanwhile, the research found that adults have an average of 1,598 photos stored on their phone camera rolls, with millennials leading the pack, averaging 2,574 images.

The research was commissioned by holiday park company Haven in a bid to encourage Brits to ‘free your memories’.

Family photos, holiday snapshots, and scenic views were found to be the most common images stored on devices. However, 19% of respondents admitted they rarely revisit their camera rolls, with over-65s being the least likely to reminisce.

This lack of engagement with stored images has created what psychologist Dr Angharad Rudkin has termed “untapped-memory syndrome.” This phenomenon describes how precious memories are lost when photos aren’t revisited. 

Dr Rudkin, a clinical psychologist, explained: “Memories are an important part of our identity and sense of self. The stories we tell ourselves about who we are, where we come from, and what we do are all based on our experiences.

“Shared memories are crucial for our relationships. Remembering something you did with friends or family, or recalling a funny moment with someone, can strengthen our sense of connectedness and remind us why these relationships matter.”

The study highlights how holidays create some of the most vivid memories, with 84% of respondents agreeing that vacations are key to building reminiscences.

On average, 82 photos are taken per holiday, and 42% say printed images help them recall those happy times. Four in 10 respondents said their earliest memories revolve around activities such as family trips away, school days, and visits to the seaside. However, 14% of people admitted they forget special moments entirely, and 1 in 5 have lost precious memories due to misplaced or damaged phones.

More than half of people wish they had more physical photos displayed around their homes. Without printed reminders, 41% find themselves forgetting significant moments of joy and connection.

Dr Rudkin warns that technology itself can interfere with memory formation. “If we watch a moment through our phone screen while recording it, rather than experiencing it directly, our ability to remember it may suffer.”

She recommends a more mindful approach: “Take a couple of photos or a short video, then put your phone down and immerse yourself in the moment. Revisiting those memories, talking about them, and viewing printed photos can help make those recollections stronger and more enduring.”

A spokesperson for Haven, which will be hosting free photo-printing pop-up events in Birmingham (February 19) and Manchester (February 21), said: “Our homes are our haven, so it’s no surprise that many of us wish we could take the time to print and display more feel-good memories.

“In today’s fast-paced world, enjoying more special moments with loved ones is vital. Printed photos not only capture those memories but also help us relive them while strengthening our bonds.

“At Haven, we’re passionate about helping families create lifelong memories, which is why we’re encouraging Brits to ‘free their memories’ and enjoy these moments over and over.”