Beauty enthusiasts are in for an absolute treat, as this week No7 has unveiled an exciting new collection that’s had shoppers buzzing with anticipation. The official launch date was October 24, and it joins the popular brand’s collection just in time for Christmas.

With a stellar reputation earned since its 1935 debut (a milestone of nearly a century), Boots‘ homegrown beauty giant is celebrated for its durable concoctions that cover everything from essential skincare to vibrant lipsticks and eyeshadows – and this fresh debut is truly swoon-worthy.

The range is called Pro Artist, and the ‘beautifully curated 12-piece collection of luxurious cosmetics products’ boasts premium quality formulas. With the Pro Artist range, elegance meets sophistication in a standout lineup of chic and sophisticated beauty essentials.

The cherry on top? Each item in the collection comes with a price tag under £20, promising beauty fans the chance to indulge in opulence without obliterating their budgets all while keeping their makeup routine effortlessly uncomplicated. Plus, to celebrate the launch, Boots have added an offer to get a free No7 Pro Artist Perfect Glow Highlighter when you spend £20 on selected NEW No7 Pro Artist make-up right now.

No7 took to social media to announce the arrival of this exciting launch, gracing followers with a series of demo videos, one featuring Nicola Chapman – the No7 UK Makeup Artist Ambassador – artfully employing the range with a caption declaring: “Meet @No7uk’s new and very exciting Pro Artist range. A 12-piece range which I have just fallen in love with! The products are next level high quality, so I wanted to create a look to show just how great this range is and easy for everyone to use, but feels so luxury and PRO! “.

The ambassador enthused about the effortless beauty achievable with the new range, saying: “You don’t need lots of time to achieve a beautiful look with these products – the high-quality formulas are fool-proof and can be used at home or on-the-go.”

No7’s Global Brand Director Helen Garton also chimed in, asserting: “Our research shows us that too many women feel held back from truly enjoying makeup for fear of ‘getting it wrong’ or looking silly. This is often down to perceived lack of skill and time in a category known for lengthy tutorials and the need for multiple steps or brushes, which can leave you feeling like you need to be a makeup artist to get it right.”

She further emphasised the accessibility and ease provided by the new No7 Pro Artist collection: “The new No7 Pro Artist collection has been designed to deliver amazing results, with luxury-rivalling products and beautiful, easy-to-achieve looks, that means everyone can feel excited about makeup! “.

Beauty aficionados are quickly embracing the launch, which includes standout items like pigmented lipsticks, non-sticky lip oils, and a transformative cream bronzer. The No7 Pro Artist Soft Glow Cream Bronzer, priced at £19.95, is a hit, with 29 sold since its debut, earning praise such as being the ‘easiest bronzer I’ve used’ and one that ‘goes on like a dream’.

The buzz is spreading on social media too, with Nicola’s announcement post garnering plenty of appreciation. Comments include expressions of awe like “Absolutely stunning,” and accolades including, “No7 products really don’t get enough hype. These look great! “.

Customers are left stunned by the new release, with comments such as: “Can’t believe this is @no7uk”, and “Oh Lordy, this looks a bit special. Thank you Nic xx”.

With the range having just launched, there’s a distinct lack of negative feedback, but given No7’s stellar reputation, it’s unlikely that any significant criticism will emerge.

For those seeking budget-friendly options, e.l.f remains a favourite among beauty enthusiasts, often likened to the luxe offerings of Charlotte Tilbury. Meanwhile, Revolution Beauty boasts an array of high-quality makeup must-haves, all priced under £10.